The value of mass-digitised cultural heritage content in creative contexts

How can digitised assets of Galleries, Libraries, Archives and Museums be reused to unlock new value? What are the implications viewing large-scale cultural heritage data as an economic resource, build products services upon? Drawing upon valuation studies, we reflect on both theory practicalities using mass-digitised content driver, stressing need consider complexity commercial-based outcomes within context creative industries. However, also problematise act considering such a resource exploited for growth, in order inform how consider, develop, deliver value mass-digitisation. Our research will interest those wishing understand rapidly changing innovation landscape, engage memory institutions data-driven activities critically evaluating years mass-digitisation across sector.